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HI! I'M NAYITH

English Phonetics: Na-jeed

My passion for technology has been present since forever and now, I am proud to lead a team of incredible talent with a mix of personalities that make my day a true joy. I didn't know how much I loved leading a team and making sure we all got to safe harbor. Well, perhaps I do.

With a great pleasure for travel and leisure, I also enjoy deeply working hard and smart, to achieve results that usually go beyond what's expected. Complexity is my best friend, from it we create, innovate and push it just a little bit further when everything else seems ok.

 
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ABOUT ME IN SHORT

For over 15 years I have worked up-and-close to the computers and systems that have shaped today's internet ecosystem. Therefore, finding someone who has as vast knowledge as me, will come very handy when dealing with complexity and new technologies for your business to exceed customers' expectations.

 

PLACES WHERE I HAVE WORKED

Amazing Stuff all the way!

October 2020  - Currently

CONVERSION LEAD, BETCRIS

Lead a team of people with extraordinary skills and talent to ensure most of the sign-ups turn into loyal customers. How? Well, that's a science that requires lots of experimentation, testing, designing and re-designing until finding the right piece to solve the puzzle.

May 2019 - September 2020

CUSTOMER EXPERIENCE LEAD, BETCRIS

Before the pandemic hit, we were already preparing for the next mayor challenge. Automating and personalising the many experiences customers have on our contact centre, was a majour challenge to be taken on by a group of talented individuals who were equally passionate about providing the most helpful and flawless customer care experience possible in the gaming vertical.

August 2017 - April 2019

UX DESIGNER, BETCRIS

It takes wit and eye to determine when big and bold changes need to be made. Redesigning UI's and making small changes to the User Experience as a whole, the company managed to make significant revenue from the intricate work that comes from having outstanding usability to make sure customers, well... become customers.

November 2016 - July 2017

WEB MASTER - SELF-EMPLOYED

I tried to make a living by having my own clients and contracts. It didn't go quite as planned (money-wise) but learning from dealing with clients face to face and being held accountable for absolutely everything I realised how much I enjoyed being a responsible employee with  high degree of adrenaline and autonomy.

June 2012 - October 2016

ACCOUNT MANAGER, EXPERIAN MARKETING SERVICES

Here I handled only Top10 Accounts, in other words: millionaire contracts where in play. From retail to publishing and flooring, I developed my Business to Business skills, which come handy when your clients were usually Fortune 500 listed.
Coming from a very solid and customer-centrist focus, I managed to nurture relationships with my clients and peers, as well management. Needless to say, organisational and extreme attention to detail where developed during my tenure at Experian and their formerly marketing services division.

September 2009 - January 2012

TECH SUPPORT, SONY VAIO / SYKES

Sometimes you have to give people a chance, as Sykes did with me and of course they didn't trust my english level so I had the pleasure to open the first wave of Latin American Support, all the way from Mexico to Argentina, in various forms of spanish of course.

By the time I had one year with Sony/Sykes, they realised my potential was far from one region and moved me to a global scale position, now taking calls from Canada to Argentina, this time of course where escalations for highly difficult computer problems that needed to be reviewed by a senior position with much level of expertise. Back then I didn't understand what I was doing, but trust me, they are until today, the foundations of my many other technical skills, as communication is one, for being a geek person.

 

KNOWLEDGE ACQUIRED

Some of my studies com from formal sources too!

2020

DESIGN THINKING, INCAE ONLINE

Design Thinking is the organized way of controlling creative chaos. And that's AMAZING! I loved every minute of this course because it allowed me to mix my creative skills with my technical ones, generating a blend of technological creativeness that I hadn't had the pleasure to experience before.
Patterns? I learn that from looking at thousands of outfits and directing the best ones to make the cut and be published. 
Sticky Notes and Whiteboards? that's my entire life drawing at the walls and going over the top when it comes to finding answers.

2019

SCRUM MASTER, SCRUM ALLIANCE

Scrum is fun, but when you understand Its full potential, you realize how much you can do with it. Michael Vizdos was an incredible trainer and those intensive hours during our workshop, have paid off today when it comes to brainstorm and organise the team shortly afterwards. 
Sounds easy, but it takes practice to get there!

2018

UX DESIGN, CENFOTEC/IM DIGITAL

Remember when I told you I wanted to be Fashion Designer of Tech? Well, I did take my courses and understood that User Experience it was.

since then low to medium-end mock-ups are part of my life. A whitepaper and pen, iPad or anything where I can draw, becomes the perfect place to express an idea and make sure everyone at the team or organisation, can understand exactly what I'm trying to communicate.

An image is worth a thousand words, true. But!, now imagine an idea that unfolds in front of your eyes as someone tells you a story. That's Nayith's UX. :)

2018

DATA ANALYTICS, CENFOTEC/IM DIGITAL

A poor romantic choice can make you go back to your roots, alas: do more of what you're great at.
I took my analytics courses and combined them with my recently found passion for markets, economics and finances. This all made sense and I put it together in a Bloomberg-esque picture inside in my head.
Today these are the foundations to my analytical decisions and passion for a more integrated, less siloed and more unified vision of the customer all along their journeys. You know, just like when Dr. Strange is checking on the thousand possibilities and universes.

2011

JOURNALISM, ULATINA

Ok, journalism is great but not so well paid. And I certainly wanted something that paid more and demanded in a way less. But those courses did teach me to communicate with broad audiences, deliver a precise message and make sure everyone is able to understand it. I didn't know that technical people were so difficult to deal with because they can't communicate properly.

Today I can deliver a speech to Broad and Large audiences. Imagine a Rock star coming up on stage and waving hello to everyone, well that's me!

2009

SOFTWARE ENGINEERING, ULATINA

My first idea of a career wasn't right. Only one trimester in university made me realise it wasn't just right for me. I could sit and learn about computing for hours but I certainly didn't want to be sitting for hours writing code and just silenced in front of a screen. 

I had this dream that I could somehow be  like a fashion designer, where I would draw on paper my ideas and somehow a team of incredible people will be able to make my vision come true.

I didn't know about User Experience design back then and it certainly wasn't even a thing. But today, I see clearly (looking backwards) that I have always had a clear vision of exactly what I want and how I want it; this understanding of course that team work is crucial to make great things happen.

 

VIRTUAL DESK

If you would like to get in touch with me, feel free to send a message via this friendly-form and I'll be happy to reply back at you. :)

San José, Costa Rica

Thanks for reaching out! I'll be in touch with you in less than 24 hrs. :)